Trouble, Squared (Taken with Instagram at A Serious House On Serious Earth)
“
This brings me to facebook Timeline. Try scanning someone’s Timeline. It’s a very unpleasant experience. When information is organized in a list, it’s trivially easy to scan it, but with Timeline your eye has to dart around and try to combine the layout into an understanding of what the person’s been up to. It induces cognitive strain and brings [the logical, slow thinking part of our brains] online.
There was an interesting post a few weeks ago about how Timeline’s core goal is to reconceptualize brands in the eyes of users, and integrate them into the stream of data we see. When we usually see ads, [the fast, shallow processing part of our brains] processes and largely ignores them. But if Timeline causes [the logical, slow thinking part of our brains] to come online, then displays ads to it, facebook will be changing the way our brains process advertising. Timeline also makes branded posts (ads) look nearly identical to the actual content we’re on facebook to see, so it follows that they’d be processed similarly.
This all reminds of a recent quote about the state of the world. Paraphrasing, “the smartest people in the world are working hard to come up with ways to get you to click on ads.” … And it’s absolutely true, Google, Facebook, Microsoft and the like are brain trusts. People recognize that advertising is about psychology, and the bible of psychological decision making was just published. Why wouldn’t these smart people try to use these new tools to make more money? Timeline is just awful, but these people are too smart and skilled to make something so bad accidentally.
” — Jeff DeChambeau » Behavioral economics and facebook conspiracy theories[video]
Sun Jan 22 12:36:38 2012 on Flickr.
The Littlest Monster is fitting right in.
The monsters took over my desk this morning. on Flickr.
Lil Sneaker on Flickr.
Via Flickr:
You’re not fooling anyone. We see you coming.
Snowy Standoff on Flickr.
puppy got a little wet during their snowy play session
Nice try, Kodak. on Flickr.
Juke loves his little brother on Flickr.
Playful “smiles” on Flickr.
From their play session this morning.
I wonder if they recognize themselves in each other. They are so much alike in so many ways on Flickr.
Everyone vs. Kodak on Flickr.
![thedailywhat:
Making Money Working From Home of the Day: Brazilian president Dilma Rousseff has signed into law a bill allowing employees to request overtime pay for work emails answered from home.
The legislation recognizes emails sent to employees by their employers as “direct orders.” Responding to those orders after work hours would therefore constitute overtime.
With the prevalence of smartphones and their role in conducting business, Brazil’s new law may set a precedent for other countries. Some companies, including Volkswagen, are preemptively reacting by announcing plans to stop sending emails to employees outside of regular business hours.
[ap / tvnz.]](http://27.media.tumblr.com/tumblr_lxtakoDf391qzpwi0o1_500.jpg)
Making Money Working From Home of the Day: Brazilian president Dilma Rousseff has signed into law a bill allowing employees to request overtime pay for work emails answered from home.
The legislation recognizes emails sent to employees by their employers as “direct orders.” Responding to those orders after work hours would therefore constitute overtime.
With the prevalence of smartphones and their role in conducting business, Brazil’s new law may set a precedent for other countries. Some companies, including Volkswagen, are preemptively reacting by announcing plans to stop sending emails to employees outside of regular business hours.
Play: 1.12.2011 on Flickr.
Seriously. That’s a play face.
Play: 1.12.2011 on Flickr.