May
19
“What the heck is this stuff? On its purple cans, Drank calls itself an “Extreme Relaxation Beverage.” The drink’s motto: “Slow your roll.” Bianchi, a former financier who started Innovative Beverage seven years ago and introduced Drank in early 2008, pitches his product as an alternative to alcohol. “We wanted to give the people on the go something to drink during the day which would help them relax, calm down, and not have to keep an old bottle of gin in their drawer,”
The Anti–Red Bull: A Drink to Calm You Down - TIME
